2022. April 06.
Leading global businesses actively use PWA technology which is endorsed by Starbucks, The Financial Times, and Pinterest, amongst many other companies. Large market players have reported a significant increase in engagement, with twelve times more users using the technology. Dizzain.com has gathered 9 companies that have successfully implemented PWA!
What is PWA?
The progressive web application (PWA) is a mix of a website and a native application. At first glance, it's easy to mistake them for native apps, but you don't have to buy them from app stores.
Successful PWAs
Many big brands now have PWAs, including media companies, social media platforms, travel services and e-commerce players. Let’s look at some of them!
Pinterest
Pinterest has switched to PWA to improve the user experience and as a result, its key performance indicators have improved. Visitors are spending 40% more time on PWA than on mobile, ad revenue is up by 44% and engagement is up by 60%. Pinterest PWA's storage requirements are just 150 KB, a fraction of native Android and iOS apps.
Starbucks
Starbucks launched its first web app in 2017: an app-like solution with images, animations, and offline access. Guests can browse the menu, get food, and drink information and customise their orders without an internet connection. PWA takes up just 233 KB of space, but it has had a big impact on the results: the number of daily active users has doubled.
Twitter
Twitter created a PWA in 2017 because data consumption and internet connectivity were important considerations given that 80% of the users engage the platform from their phones. Twitter Lite is 600 KB, which is significantly less than the 23.5 MB Android app. It also offers web push notifications and temporary offline browsing. Pageviews per session increased by 65%, Tweets by 75% and bounce rate decreased by 20%.
Forbes
Forbes chose PWA to rethink the mobile user experience. They were looking for a solution that was faster than a mobile website. With PWA, engagement and personalisation increased, the number of sessions per user was up by 43%, ad visibility increased by 20%, and the length of the average scroll almost tripled.
The Washington Post
The company merged AMP and PWA and launched the web app in 2016. In their case, the focus was on fast loading and offline use. With the help of PWA, load times have dropped by 88%, with over 1.000 new articles appearing on the platform every day and a 23% increase in return visits within 7 days.
Trivago
With the PWA technology, Trivago raised engagement by 150%. It is fast, sends push notifications and has an offline mode. With Trivago PWA, visitors can search for rooms by price, location, reviews, etc., and they click twice as many times on offers compared to the native app.
Lancôme
Luxury cosmetics brand Lancôme saw the opportunity in creating a PWA because it was looking for a quick, app-like solution to increase traffic and sales. Thanks to the unique PWA, shoppers can now easily search, shop, and receive push messages, all on their mobile phones. As a result, conversions have increased by 17% and sessions by more than 50%.
Jumia
The leading African e-commerce site launched PWA in 2017, resulting in twelve times more user visits than before. With a high proportion of their visitors using mobile phones with poor internet connectivity in many areas, PWA proved to be a good choice. Conversion rates increased by a third and bounce rates halved.
Flipkart
The India-based e-commerce company chose PWA because of the poor internet connection in the country. The switch helped them increase conversions by 70%, raise engagement by 40%, triple the time spent, and bring back 60% of customers who had previously abandoned the site. Flipkart PWA requires 300 times less storage space than the iOS app.
PWAs can provide businesses with a range of benefits, such as increasing conversion rate or engagement, reducing bounce rates and improving customer experience. No wonder technology is on the rise.
The source of this article is dizzai.com.
