2022. May 12.
PWA, or progressive web application, is growing in popularity, having already won over big brands like Twitter and Starbucks. But is it an asset for everyone? Answer these questions and find out if the technology is for your benefit!
The benefits of PWA
A progressive web application has several advantages over traditional apps, it's no wonder that many companies are considering developing one. It has the advantage of responding quickly and smoothly when customers interact with your business, not to mention being up to three times faster than a simple web page.
Their key innovation lies in the development of user experience. Customers are taken on a real journey into the world of the brand, where everything is designed to ensure that the user leaves with a positive experience. This is a very broad concept, including the ability to find where to click quickly and easily, the power to complete payments easily, and the ease of browsing with a logical structure.
It can operate in offline mode and with a weak internet connection while minimising the strain on your phone’s capacity. It is highly secure as it follows HTTPS protocols.
Do you need a PWA?
It is easy to observe the advantages of a progressive web application. The question may arise whether everyone needs this format or whether in some situations it may be better to stick with the traditional one or wait and see. To decide this, there are a few questions to consider. Here are some of them!
Website or mobile device?
PWA is a good choice if your company wants to have a presence on mobile and a web version on desktop. PWA is a very useful tool to improve the user experience, saying goodbye to double development, muddy mobile solutions, and unprofessionally optimised websites.
What is the starting point?
The need for PWA is fundamentally influenced by what is already done. Are there any completed developments, perhaps a functioning mobile application? One of the big advantages of PWA is that it is super-fast and delivers results quickly, but if you already have a ready-made app, this advantage is not so important.
Of course, it's different if someone wants to change strategy and move to another solution, otherwise much more advanced technology. In that case, the importance of PWA is not an issue. However, it must be considered that the development of a progressive web application must start from a stretch. It is not possible to rely on existing elements, which means additional costs.
It is up to the start-up company to decide whether to roll out the native app once the PWA is complete. In some cases, it is worthwhile, but sometimes the two forms can work well together, as in the case of Pinterest.
Do you want to get rid of app stores?
You can't buy PWA from the app store like you can native apps, they can be simply run from the website or accessed with a simple click. Some people believe that app stores contribute to reaching people, but many believe that a link is easier to promote.
What features are needed?
With apps, we have become accustomed to specific functions, such as the phone's resources or even geolocation data. Although the PWA functionality is constantly expanding, there are some functions it cannot provide, such as voice and video recording or fingerprint scanning.
In this respect, it is worth thinking about what the app needs to do, and what features are essential. This alone can decide whether PWA is an alternative to the native app.
PWA is the technology of the future, combining the benefits of a website with the benefits of a native app. It's extremely versatile, which is why it is so popular. However, despite its growing popularity, it is important to remember that PWA is an evolving, not a ready-made, cookie-cutter solution. New ones are constantly being developed that do more and better than their predecessors. Even if PWA has shortcomings in some areas, it is light years ahead of traditional solutions in other aspects.
Synerinsoft is committed to innovation, so it's no wonder that we quickly took PWA to our hearts. We develop it, we know it and we keep learning from it, and our customers' satisfaction is the best confirmation that we're doing a good job.
