2022. May 06.
We tend to spend more and more time on our phones, partly due to a vast number of mobile apps. However, user behaviour can differ. The ever-changing nature of demand is driving developers to track usage patterns to optimise operations and promote conversion. Progressive applications are a huge help in this process, as they are easy to update and modify. Based on Divante's e-book, we've gathered how PWA can drive conversion.
Smartphones have become an integral part of our lives. Along with this trend, the use of apps has also increased. According to a survey by eMarketer, 90% of the time spent using a smartphone is app-based, in the case of tablets this rate is 77%. High popularity also means that there is huge competition, not to mention the difficulty of attracting users. helps to improve the user experience and attract attention.
A general observation is that the conversion rate is lower on mobile than on PC regarding several products and services. This may be because people are still browsing on mobile, looking for inspiration, but not always making purchases. Let’s see what a brand can do to increase conversion rates!
How can a brand increase its conversion rate?
There are many things you can do to ensure that a user's journey ends in a conversion on your site. Let's look at the tools you should use!
Avoiding app stores
Not wasting the user's time by having to download the app from an app store can make a significant difference. This can increase the chances of following through with the purchase process.
Improving page speed
According to the Page Speed Report, page speed affects the likelihood of purchase for 70% of consumers. And if the page takes longer than 3 seconds to load, 53% of users simply navigate away.
Voice search
PWA runs through a browser, so voice search can help shorten the user's journey. Smart devices such as Alexa and Google Home allow searches to be initiated and then finalised in the app/browser.
Consistent UX
A consistent user experience with PWA is more convenient and cheaper than with native apps. The importance of these is not debatable, as if the user always has a new interface to get to know and "learn", they will certainly get lost before a conversion can be made.
Using phone features
The camera, microphone, GPS, and vibration are all functions that can be accessed on the phone. In the case of apps, these can be included and used to enhance the user experience.
Mobile optimised product pages, listings
PWA makes it easy to experiment with customising content. Overly long descriptions don't work on mobile, you need a more concise and to the point presentation and formats.
Engagement strategies
PWA provides a secure environment and a consistent user experience. These benefits are easier to convince people by highlighting them, not to mention the fact that smart use of push notifications can help maintain engagement.
Content localisation
With progressive web apps, content can be personalised, for example, based on location. In practice, this means that you can offer a discount that is only available to people in a certain area, or the product list and content can vary depending on your location. And personalised messages are very powerful if the goal is conversion.
Innovative payment solutions
The pitfall of mobile shopping is payment: it needs to be simple, fast, and secure. This should be considered as it can be a key factor in the purchase process.
User reactions
With PWA, interactions can be animated, so the user knows what is always happening, giving them confidence and increasing the likelihood of completing the purchase.
Offline accessibility
Most importantly, PWA can be used offline, meaning that you don't need an internet connection to browse and shop, which is particularly important in areas with poor internet infrastructure.
This blog post is based on Divante's e-book!
