2023. February 24.
We live in an age when speed is the greatest treasure. The winner is the first to come out with something new, the first to present to the public, and the first to be flexible and adapt to ever-changing circumstances. This is also true in the field of applications, which is why PWA, or progressive web applications, are becoming more and more popular. The power of the progressive web app is well worth harnessing, and to prove it, we've brought you 10 companies that have taken off thanks to PWA.
Mobile is an increasingly important part of web traffic. Page load speed has never been more important! Users wait just a few seconds for a page to load. If that's not enough for the system to launch, they navigate away. Smartphones and tablets can run apps, but the issue of speed is more problematic. However, PWA offers a solution to this problem. But what is PWA? Let's get to know the concept before the 2022 favourites!
What is a PWA?
Progressive Web Apps (PWAs) are web apps that offer features like native mobile apps without the need to download them to your smartphone. They run in the browser, but when used they appear to be native mobile apps.
PWAs improve the user experience through fast loading speeds, background updating and offline accessibility. They can also be search engine optimised and easily shared via links, making it easier for companies to reach their target audience.
PWA offers the best of both web and native applications, combining the benefits of both, and is a highly effective solution, making it a popular choice for businesses.
Here are 10 examples to follow from 2022!
Starbucks
The coffee giant chose PWA to build its web ordering system, intending to create a user-friendly interface that anyone could use. The result is like the native app, but much better, and it also runs offline. Users can easily browse the menu, and customise their orders even without the need for an internet connection. This is a particular advantage for travellers and in areas with unreliable, poor internet connections. The success is visible: the PWA is 99.84% smaller in size than the native app and the number of web orders per day has doubled.
BMW
BMW likes innovative solutions not only in cars but also in communication, which is why they chose PWA. The loading speed is four times faster than the native app, even though it includes high-resolution images and videos. The following results were achieved: four times as many people clicked from the home page to the sales page, mobile users increased by 50% and site visits increased by 49%.
Flipboard
Flipboard is an online business, a social magazine that helps readers keep up with the world. Users can tag their favourite resources, pictures, stories, and videos so they can easily find and share them later. Flipboard proves that PWA is also a good choice for news sites, reducing phishing and increasing speed.
Soundslice
Bringing new dimensions to music learning and practice, Soundslice is a music education software. Thanks to innovative technology and the power of development, learning music has never been easier! PWA helps to provide users with a high-quality user experience.
2048
The highly successful puzzle game 2048 was released in 2014 for Android and iOS and has gained 4 million users in just one week. A PWA version of the game is now available on 2048game.com, so it can be opened from any browser. The PWA and the native app are difficult to distinguish because of the full-screen view, but the former undoubtedly offers more advantages.
Uber
Uber's expansion has made it necessary to migrate to PWA technology. They opened to markets where internet connectivity was poor, so offline PWA was an obvious choice. The PWA runs well on older mobile devices too. Uber PWA is only 50 kB and can load in 3 seconds even on a 2G network.
Pinterest
Pinterest has been on a path of international growth and has come to choose PWA. Due to poor native app performance, only 1% of users signed up, which is why they decided to make the change. PWA proved to be a good tool to improve conversions: engagement increased by 60%, users spent 40% more time using the app, and ad revenue increased by 44%.
Spotify
Spotify innovated because it was fed up with Apple's App Store fees. This created a much faster and more user-friendly interface than the native app.
Yummly
Yummly is the favourite app of cooking and gastronomy lovers, thanks to its intelligent solutions that follow the user's tastes and nutritional needs, offering personalised recipes and shopping lists. Available both as a native app and as a PWA, users can browse through more than 1 million recipes.
MakeMyTrip
MakeMyTrip is a travel planning platform, the PWA version of which was created in response to the significant increase in mobile bookings in the e-commerce era. Thanks to this innovation, page load time has been reduced by 38%, conversion rates have tripled, the number of sessions has increased by 160% and bounce rates have decreased by 20%.
The app of the future is the progressive web app and we at SynerinSoft know it!
