2022. September 01.
There are two main reasons why a company may choose to develop custom software: firstly, to reach out to its customers and provide the highest possible level of service, and secondly, to make the company's operations more efficient. In today's post, we'll explore the latter in more detail. Let's look at the areas in which custom software development can be applied within the company.
Custom software is an excellent way to attract customers, and increase conversion rates and the number of purchases. However, customised software can also be a good service within the organisation.
As competition for good employees is increasing, it is in the interest of companies to create an environment and working conditions that are conducive and inspiring for employees. Tailor-made software can significantly increase efficiency and can be a huge help for employees. It can help prevent a lot of misunderstandings, slips and inaccuracies, and due to the automation, that can be built in, it can take a lot of administrative tasks off the shoulders of employees.
It's easier to cut bread with a sharp knife. It's no different with software. An outdated and slow program can cause a lot of headaches and inconveniences, which can have an unfavourable effect on the employee's workload and their feelings about the company. All in all, good software can also have a retention role, which is currently a real asset.
Let's look at the trends in custom software development in the enterprise environment!
Remote working
Bring your device, or BYOD is a trend whereby companies encourage employees to work on their own devices and to use their company devices in their private lives. The idea is that private and business use should not be separated. Mobility is at the heart of this challenge. We are going through a period when life has taught us that there can always be a situation where someone cannot or is not allowed to go to the office. Work does not have to stop at this point either, the important thing is to create the conditions for mobility.
The fact that the home office has become the default setting for employees is not negligible. If a company wants to retain its employees, it is worth giving in to this pressure and preparing for remote working at the software level.
A software development company can best respond to this need by producing customised software that is tailored to the company's needs and can be accessed from anywhere, from any device, with the right permissions.
Parallel use of devices
Partly because of the BYOD trend, but also more generally, there is a growing need to create so-called multi-device functionality. This means that a software development company builds a program that can easily handle specific workflows on a phone and others on a computer. For example, consider a salesperson working with CRM software. They list which companies are interested in buying office space does this on their laptop and can browse their social media profiles on their phone or tablet. From there, they can develop personalised and targeted sales messages.
Collaborate
It would be a mistake to think that a single piece of software is enough for companies to use as a tool in every situation. Comprehensive solutions have their place, but there is a good chance that the custom software a company builds will need to work with other programs and databases. The issue of integration is being helped by the development of cloud technology and application programming interfaces (APIs). The latter allows the new software to be easily integrated into the existing system by developing a plug-in.
Unique need, unique answer
Operational software used in the enterprise is designed to respond to specific needs. Most of the time in this market, most companies will find out-of-the-box software that tries to be tailored to the company's needs. However, this is not an easy task and is not always fully successful. It is preferable to opt for custom applications so that the software development company will deliver a solution that is exactly right for the specific situation.
If you are looking for progressive software solutions, you are in the right place! SynerinSoft has relevant experience in various development tasks, ranging from custom application and software development to ready solutions. Find out what services we offer!
